2020
Mimoto Apparel
Small business selling sweaters on Shopify.
Context
In 2020, I founded a small business called Mimoto Apparel that sold minimalist streetwear inspired sweaters tailored for Anime & K-Culture fandoms.
Problem
There's a lot of fast fashion graphic T's for anime lovers. However, majority of them overstate the designs in a way that leans into negative stereotypes of being weird with only tacky representation of beloved fandoms.
Solution
I created a brand & design direction for a minimalist & streetwear-inspire fashion design that brings a refined look to anime fandoms.
Role
Design & Ops
Small Business Owner
Tools
UI/UX
Figma
Graphics
Illustrator
Content
Adobe CC
Organic Marketing
Tiktok as a Platform
Ads
Sales Platform
Shopify Store
Skills
Tiktok Videos
Content Creation
Branding
Design Direction
Apparel
Illustrations
Content
Marketing
Storytelling
Community
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User & Business Impact
6x Sales
Leveraged Shopify, Tiktok, and user feedback to expand customer reach & improve conversions.
8.5k+ Followers
Peaked at 8,500 Tiktok followers & 750+ Instagram followers in 2020 when accounts were active.
26k sessions
Converted social media views to land 26k sessions on the Shopify store.
150k+ views
Tested content to crack the Tiktok algorithm averaging at 1000-4000 views, then peaking at all-time highs of 14k & 150k+ views for two videos.
67k+ Social Engagements
Peaked at about 67k likes with organic marketing on Tiktok. This number doesn't include the comments, DMs & Instagram engagements.
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