2022
Alpaca
Building the brand & marketing for a FinTech startup.
Context
Alpaca launched their Broker API in 2021 and Crypto for Broker API in 2022. With access to crypto markets and new security features, they needed to create awareness & trust for new partnerships and expand their user base.
Problem
People need a credible brokerage that provides them with financial security & extensive access to the investment markets. Alpaca's legacy website was outdated and didn't evidently show their enterprise & crypto capacities.
Role
Design Lead
Senior Visual Designer
Tools
UI/UX
Figma
Digital Design
Adobe Creative Cloud
Planning
Whimsical
Skills
UI/UX
Website Design
Web LPs
A/B Testing
Icons too!
Illustration
Tone & Voice
Brand Design
Visual Design
Design Direction
Socials & Ads
Marketing Design
Resource Design
Growth Marketing
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Solution
Case study in the works.
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